Project Description

Van Wood is a specialist in international business having spent over 30 years involved in global marketing and trade.  Dr. Wood was educated at the United States Merchant Marine Academy (spending one year as an officer aboard a U.S. merchant vessel with many port destinations including Japan, South Korea and Hong Kong), the University of Washington (B.A. – Marketing 1973, M.B.A. – International Business 1975), and the University of Oregon (Ph.D. – International Marketing 1982).  His teaching, research and consulting focus on “globalization” and the selection and development of international markets.  He has published over 100  articles in numerous scholarly and practitioner focused journals including the Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, International Marketing ReviewJournal of Business Research, and  the IIE Networker (Institute of International Education – Bi-annual Journal for International Education Professionals). Dr. Wood has traveled and worked in over one hundred countries.

Professor of International Marketing
Philip Morris Endowed Chair in International Business
Virginia Commonwealth University