Florizelle (Florie) Liser
President and CEO CORPORATE COUNCIL ON AFRICA
Florizelle (Florie) Liser is the third President and CEO of CCA. Ms. Liser brings expertise and an extensive network on trade and Africa to her new role, along with a strong track record of working with the private sector to translate policy into action. She is the first woman to lead the Council since its founding in 1993.
Ms. Liser joined CCA from the Office of the U.S. Trade Representative (USTR), where she was the Assistant U.S. Trade Representative for Africa since 2003. At USTR, she led trade and investment policy towards 49 sub-Saharan African nations and oversaw implementation of the African Growth and Opportunity Act (AGOA).
Previously, Ms. Liser served as Assistant U.S. Trade Representative for Industry, Market Access, and Telecommunications from 2000-2003. She also served as Senior Trade Policy Advisor in the Office of International Transportation and Trade at the Department of Transportation from 1987-2000; worked as a Director in USTR’s Office of GATT Affairs, and served as an Associate Fellow at the Overseas Development Council (ODC) from 1975-1980.
Ms. Liser holds a M.A. in International Economics from Johns Hopkins University, School of Advanced International Studies (SAIS), and a B.A. in International Relations and Political Science from Dickinson College. Ms. Liser is a member of the Council on Foreign Relations, on the Board of Women in International Trade (WIIT), and in 2017 won the WIIT Government Service Award.
Larry Morgan – President Nations Roof Sales and Marketing, President Nations Solar, President of Nations EnerGen graduated in 1976 from Ferrum College in Virginia. Larry is a 35-year veteran in national/strategic sales with 32 years in the commercial roofing industry. The last 8 years he and his team have been developing a domestic and international market for the Nations Solar Micro Off-Grid Water Purification System, Solar Streetlights, Smart Metering and SHS Solar Home Systems that all local villagers to have solar lighting and charging ports to charge cell phones. This initiative was under taken to assist African governments who have struggled due to energy distribution constraints in reaching the neediest of their citizens by providing local solutions until the energy grid can perform these services. Larry has been working closely last three years with their new energy division Nations EnerGen to deliver their Nano and Micro Grid rural electrification model coupled with a concept for rural areas in these countries that lack any clean water, housing and electric services. This model serves as a catalyst to develop customer and market driven sales strategies that allow Nations Roof and Nations Solar to successfully penetrate existing, new and target markets domestically and internationally. The Nations Roof, Nations Solar and Nations EnerGen teams have developed this strategy in multiple companies and in just 12 short years at Nations Roof has resulted in business that will exceed 195 million dollars annually executed contracts domestically. Nations Solar after 3 years of product development will have Clean Water contracts that exceed 15 million dollars annually by the end of 2016. The successful pilot project in 2011 has resulted in 250 units of additional clinic contracts alone. The implementation of a similar country level customer share strategy in several African countries has resulted in 5 other African companies looking to establish initial pilot projects for this product. Larry currently serves as an Honorary Ambassador to Namibia and in the past has served as Chairman of several executive sales committees along with helping develop a sales training manual specifically for the roofing industry. Has been a leader in the developing the solar renewable energy sector with a focus on roof top and utility grade ground mount solar systems. By removing water borne diseases that lead to early death for children in undeveloped countries, Nations Solar believes it can help keep many of the rural areas start to achieve an environment where they can move from finding enough water daily to exist to being able to live and develop communities with local crops, livestock and fish to improve daily diets ultimately creating local commerce for themselves and their families. This coupled with local affordable clean energy solutions will help these countries make the necessary next steps to creating economies that can drive advancement for all in Africa.